12 Aug The copywriter’s guide to plain English

The text book advice on copy is to keep it ‘short, simple and to the point’.

But there are still plenty of examples of overwritten, over complex marketing around.

To be fair, ‘keeping it simple’ can be hard. A good way to start is by getting rid of long, complicated words and phrases where shorter ones will do.

Here are some of the most frequent offenders and the words you should use instead to make your copy more readable, more immediate and more effective.

This post has been adapted from an article that appeared in our DGR copywriting and content review – DGR Ink where you will also find other copywriting guides including:-


If you’d like one of our copywriting team to cast an eye over a piece of your advertising copy and show you how it can be improved, why not send it to the DGR Copy Clinic?

Or if you have a project on your desk at the moment that you would like to discuss why not give John a call on 07976 305 118.