WITH THE PURCHASE OF REDLAND ROOFING BY THE MONIER GROUP, IT WAS TIME TO RETURN THE REDLAND BRAND TO ITS RIGHTFUL PLACE: TOP OF THE HOUSE AS THE MOST TRUSTED PROVIDER OF QUALITY ROOF TILES AND FIXINGS.
Under the banner ‘A roof for every environment’ we developed a dedicated piece of work for each key audience.
For architects, a coffee-table style book featuring images of Redland roofing products in real settings along with full page, full bleed shots giving accurate information on colour and texture. (This had the effect of reducing sampling costs by allowing specifiers to make more informed choices off the page.)
For the contractor, a pocket sized installation guide carrying detailed specifications on Redland products and fixing systems.
And for the homeowner, a detailed guide to choosing the right roof, drawing on the emotional appeal of protecting and nurturing home and family.
Three bespoke communication channels. One consistent brand platform.
Print – Large format, pocket size and A4 magazine home interest style formats to match core messages to key audiences. These three ‘backbone’ print items replaced the many disparate pieces of collateral that had evolved over time and which served to dilute the brand message
Digital – The use of QR codes and URLs in printed media linking to updated information online echoed Redland’s innovative approach to roof design and construction
Mobile – An app linking to Redland’s newly developed mobile website put easily accessible product ordering and installation details