Despite being used in some of the biggest construction projects of recent years, awareness of Pozament products was low.
So we set out to create a ‘halo effect’ around the brand by linking it to landmarks such as The Shard and the Leadenhall Building.
Because we had so much ground to make up, we did it in a way that would stop readers of New Civil Engineer and Construction News in their tracks with arresting images and engaging stories.
The result? A campaign that gave Pozament not just a unique appearance and appeal in the trade press. But solid, fact-based evidence for convincing readers to switch suppliers too.
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