Speedy boasts one of the largest fleets of equipment in the hire services industry. From straightforward hand tools to complex power, fuel and lighting solutions, there’s little the company can’t deliver to the building site.
But breadth and depth on such a scale brings its own problems. So to make it easier for customers to plan and allocate their resources, Speedy took the decision to align its services with its most popular and profitable vertical sectors.
DGR were asked to create a series of brochures supporting Speedy’s Integrated Services in the Lifting, Housebuilding, Rail, Survey and Safety markets. Each one detailing Speedy’s approach, experience and expertise and offering an overview of the equipment and services available to builders and contractors.
We created a template design, based on the dynamic angles of the Speedy arrow logo, and used it to bring consistency to a wide variety of images – some from Speedy’s asset library, some from suppliers’ own sources and some from stock.
The result was a suite of literature that succeeded in organising the vast range of services available from Speedy into an easily accessible set of print collateral.
Sales team members were then able to select the specific information customers had requested instead of sending out the whole catalogue each time, saving on print and distribution costs while providing a more tailored response to enquiries.
“DGR were one of a number of companies on my creative services roster at Speedy Services. I found their responsiveness, their understanding of our products, our offer and our markets to be excellent. They also delivered to often tight deadlines, ensuring our projects were always able to run to time. As a team they had the ability to accommodate and adapt to any of our requirements, working on a range of assignments from simple items of marketing collateral to major brand positioning pieces. They are also nice people to work with. I would be happy to recommend them.”
Former Marketing Director