Gardening is now the UK’s most popular leisure activity, accounting for over £400m in lawn care product sales per year .*
That makes the lawn care market almost as competitive as the miniature jungle beneath our feet. Where moss, weeds, bugs and other assorted nasties wage a continuous war against our grass.
Our TV campaign for GreenThumb brought that drama to vivid life with a cast of 3D animated characters – each devised, designed and realised by our in-house team.
Post campaign research revealed our work had well and truly taken root, with a 30% uptake in directly attributable sales.
Not just that. We also got maximum PR mileage in national tabloids thanks to our ‘Green Shoots’ campaign launch coinciding with one of the most important budgets for years.
● TV Advertising – A powerful, distinctive TV campaign aired in prime time spots during the busiest gardening and buying periods of the year