Kitchens and bathrooms are among the most important spaces for creating a positive first impression with homebuyers. For Bristan, the key was convincing housebuilders that their latest collection could do just that.
One is the heart of the home. A place for friends and family to come together and reconnect. The other is a sanctuary. A place to retreat and indulge ourselves, away the hectic schedule of family life.
Both are equally important for homebuilders seeking to impress potential buyers. And central to their success in doing that is the right choice of taps and showers.
Homing in on specifiers
Bristan is already the UK’s biggest name in taps and showers. In fact, 1 in 4 new homes now come with Bristan products ready fitted.
Much of that success has come from the company’s extremely strong relationship with contractors. But with 75% of the competitive new build homes sector still to play for, Bristan decided the time was right to push further into to the domestic specification market. Which meant targeting specifiers within the UK’s major housebuilders.
Our part in that process was to develop a new Housebuilder Collection catalogue based on Bristan’s newly developed brand guidelines and showcasing the best of their contemporary brassware designs – among them two prestigious European design award winners.
Style, backed by substance
Displaying each product in large, high quality roomset shots and focusing on the innovative features and benefits of the product range, the 56 page brochure gave specifiers a sense of how Bristan could help them deliver the lifestyle promises they were making in their kitchens and bathrooms.
At the same time, we were careful to provide reassurance that beyond the aesthetic appeal of Bristan’s products lay a strong customer service story: A dedicated specification team on call throughout the process. Solid 12 month guarantees promising no quibble replacements in the event of a fault. And rigorous quality control that delivers among the highest levels of reliability in the industry.
Services – Design for print, artwork and copywriting.