15 Apr Crafting new literature for Imperial handmade bricks
When Imperial Brick wanted to showcase its range of handmade bricks and natural landscaping products, they approached us for a brochure upgrade.
A three year old catalogue which crammed over 70 products into just 30 pages wasn’t doing justice to the high end merchandise offered by this supplier of traditional materials to the building trade.
So we took the initiative to divide the products into two clear ranges and created a pair of premium A5 sales brochures.
The new Imperial Brick brochure runs to 68 pages and showcases the company’s full range of handmade bricks, which reproduce the colours and textures of building materials found across the UK over the last 500 years .
The companion Imperial Landscapes publication, at 36 pages long, provides the perfect portfolio for the Shropshire-based company’s range of landscaping materials, including sandstone, limestone and Yorkstone paving and sleepers.
With 170gsm silk internal pages and 350gsm soft laminate covers, spot varnish gives both publications a quality feel that echoes the premium nature of Imperial’s products.
“One of the trickiest parts of this job was ensuring the distinctive colours of Imperial’s building and landscaping materials were accurately represented,” said DGR creative director Robert Dillon.
“If a Soft Red turned out looking more like a Farmhouse Orange, then we had clearly not delivered on our brief.
“The selection of a photographic studio with the correct expertise has allowed the natural hues of Imperial’s craftsman made and reclaimed materials to shine through.
“The overall design reflects the values of the Imperial name and the nature of the company as a provider of premium products”.
Mel Fullerton, marketing manager, Imperial Brick, said: “The successful creation of our two new product brochures relied upon the vital combination of technical know-how and creative flair and DGR has demonstrated they have both in spades.
“The new sales materials reinforce the specialisms of our business and the products it offers and are a fantastic tool to help us to reach our target markets of builders’ merchants, house builders and home owners”.