08 Jan Mobile By Numbers
1. Mobile internet is popular. Really popular
Deloitte Consumer Review claims that 72% of consumers in the UK owned a smartphone as of May 2013. 10 months prior that it was only 58%. In the US, more than 58% of American consumers already own a smartphone. And 1.2 BILLION people are now accessing the internet through their mobile devices.
2. Mobile users are more likely to act
Mobile is a HUGE game changer for e-commerce marketing. 9 out of 10 mobile searches lead to an action while 50% lead to purchases.
3. Mobile marketing is great for local SEO
Mobile searches are 66% more likely to have local intent than a desktop search. In fact, 50% of all local searches come from mobile devices. And, 95% of smartphone users looked up local information.
4. Mobile marketing strategies are plentiful and varied
Fortunately for marketers who are just beginning to focus efforts on mobile marketing, there are a healthy variety of strategies to try, such as:
- Google AdMob, to help you promote your app within existing mobile apps. It’s a great starting premise for advertisers.
- In-game mobile marketing features ads that appear within or during mobile games. These can be banner pop-ups, full-page image ads, or even videos.
- Location-based marketing appears on mobile devices depending on a user’s location. This allows you to finely target targeted campaigns to those who are more likely to convert.
5. Social media and mobile marketing are one and the same
About a third of the 600+ million Facebook users use Facebook mobile. Out of the 165 million Twitter users, 50% use Twitter mobile. There are around 200+ million YouTube views on mobile devices each day. Let’s call out the obvious here: social is officially mobile.
6. Type of device matters
Websites get more mobile traffic from tablet users than they do smartphones. In fact, people browse through 70% more web pages per visit when browsing on a tablet as opposed to a smartphone. Conversion rates on tablets are also three times greater than on smartphones.
7. Responsive Web Design
The transition to responsive web design has never been more pressing. 62% of companies that designed their websites specifically for mobile had increased in sales. 48% of users also say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.
8. This really is just the beginning
By 2016, based on current sales projections, half the world will be using tablets. By 2014, mobile usage is predicted to overtake desktop Internet usage, especially with the rise of 3G and 4G cheap data plans in developing countries like India, Philippines, and China. (Source Convince & Convert). In the long run, there’ll be nearly 2 billion mobile internet users around the world by 2015.