Blogging is the gift that keeps on giving for marketers. A way to bypass traditional channels, control the narrative and build strong, direct relationships with customers. Or it is if you...
Why the job of copywriting is a lot more complex than it might seem Every copywriter has that dinner party conversation. The one where you’re asked if ‘copyrighting’ involves working...
The rules for SEO are changing all the time. Here’s how to stay ahead of them Search Engine Optimisation. To the uninitiated, it can seem like and endless game of...
The text book advice on copy is to keep it ‘short, simple and to the point’. But there are still plenty of examples of overwritten, over complex marketing around. To be...
Writing tools aren’t always the best judges of copy The rise of the online writing tool has brought AI galloping to the rescue of anyone who feels less than certain about...
In this article on copywriting for advertising, we look at tried and trusted methods for attracting the reader's attention. And for persuading them to try, buy or find out more...
Read how 5 easy copywriting techniques can make your marketing more effective DGR Ink is our new content and copywriting review containing 5 easy to follow guides for more effective business...
Friday evening, right out of the blue, I came across a strapline that packed an unexpected emotional punch. It was for a blockbuster new movie, released this summer, about Dunkirk. Directed by...