Don’t tell me. Show me.
First published in Builders’ Merchant News Blog, June 2016. By John Smart, Head of Copy When I was a fresh young copywriter at my very first advertising agency, I was...
18 May, 2016
Case Studies
Crafting new literature for Imperial handmade bricks
When Imperial Brick wanted to showcase its range of handmade bricks and natural landscaping products, they approached us for a brochure upgrade. A three year old catalogue which crammed over 70 products...
15 April, 2016
Producing a prospectus doesn’t always mean printing one.
Apps, mobile web and digital publishing offer huge possibilities for education marketing. First, they're the 'default' media for school and college age learners. Anyone applying or looking for further information right now...
03 February, 2014
7 Construction Forecasts for 2014
As Paul Gascoigne put it, ‘we never predict the future… and we never will.’ But in conversation with some of our chums in the industry and with a little help from...
17 January, 2014
Do you really need a mobile website?
In recent weeks I’ve spoken with 6 new clients all who insisted that a mobile website was vital to their business as their website statistics showed 40% of visitors were...
08 January, 2014
Read our white paper on enterprise apps…
Everyone’s asking for apps. So we’ve prepared a white paper for anyone interested in using mobile technology to make their business more efficient. Read how the technology that’s been hailed as...
08 January, 2014
Mobile By Numbers
1. Mobile internet is popular. Really popular Deloitte Consumer Review claims that 72% of consumers in the UK owned a smartphone as of May 2013. 10 months prior that it was...
08 January, 2014
Education marketing: now there’s an app for that
For those colleges and universities still watching and waiting for the mobile market to develop, now is a good time to take action. The explosive growth of mobile technology adoption...
08 January, 2014
You Can See Our House From Here
(Or why analogue habits die hard in the digital age) When Google Earth was unveiled in May 2007, it put the world at our fingertips. Only five cities were featured in those...
08 January, 2014
Christmas Baubles
Hares, bears and heartstrings go out of the window once you cross the pond. At least when you’re K-Mart. Here’s how the USA’s favourite discount retailer followed up its ‘Ship...
07 January, 2014
Our favourite website at this time of year…
For more than 50 years, the North American Aerospace Defense Command (NORAD) has tracked the most important flight made by the most important person of the entire year. The tradition began...
07 January, 2014
Weird Christmas facts
In Greek, 'X' stands for Christ. This is where the word 'Xmas' originates. Apples were the first known Christmas tree decorations, until they were replaced by candles after Martin...
07 January, 2014
Ain’t nothin’ wrong with a double negative.
Not in graphic design, anyway; what’s frowned upon in English lessons is positively celebrated at art school. And when you see what powerful and arresting results you can achieve using...
07 January, 2014