Advertising

DGR Ink content and copywriting review

Read how 5 easy copywriting techniques can make your marketing more effective   DGR Ink is our new content and copywriting review containing 5 easy to follow guides for more effective business...

Catching customers that slip through the net

First published in Builders’ Merchant News Blog,  08 June 2016. Trigger emails and remarketing have two things in common: they work by cajoling your potential customer into action and they're an extremely...

A question of sales and marketing

By John Smart, Head of Copy When I moved from my first job at the self styled ‘Biggest agency in the country’ to a smaller shop down the road, my new...

Don’t tell me. Show me.

First published in Builders’ Merchant News Blog, June 2016.   By John Smart, Head of Copy When I was a fresh young copywriter at my very first advertising agency, I was...