In this article on copywriting for advertising, we look at tried and trusted methods for attracting the reader's attention. And for persuading them to try, buy or find out more...
Read how 5 easy copywriting techniques can make your marketing more effective DGR Ink is our new content and copywriting review containing 5 easy to follow guides for more effective business...
By John Smart, Head of Copy Police looking younger? Music not as good as in my day? TV actors mumbling their lines so I have to turn the volume up to...
Friday evening, right out of the blue, I came across a strapline that packed an unexpected emotional punch. It was for a blockbuster new movie, released this summer, about Dunkirk. Directed by...
First published in Builders’ Merchant News Blog, 08 June 2016. Trigger emails and remarketing have two things in common: they work by cajoling your potential customer into action and they're an extremely...
By John Smart, Head of Copy When I moved from my first job at the self styled ‘Biggest agency in the country’ to a smaller shop down the road, my new...
First published in Builders’ Merchant News Blog, June 2016. By John Smart, Head of Copy When I was a fresh young copywriter at my very first advertising agency, I was...
