DGR Ink content and copywriting review
Read how 5 easy copywriting techniques can make your marketing more effective DGR Ink is our new content and copywriting review containing 5 easy to follow guides for more effective business...
17 October, 2019
How we reached Peak Tech, and what developers can learn from the Germans about leaving well alone.
By John Smart, Head of Copy Police looking younger? Music not as good as in my day? TV actors mumbling their lines so I have to turn the volume up to...
22 January, 2018
It’s not the heart you put into your writing, it’s what your writing puts into the heart. (Or why a stiff upper lip would’ve sold a lot less whisky.)
Friday evening, right out of the blue, I came across a strapline that packed an unexpected emotional punch. It was for a blockbuster new movie, released this summer, about Dunkirk. Directed by...
19 May, 2017
“It doesn’t matter what ads you run, the government always gets in”
For the third time in as many years, a Prime Minister has fired the starting gun on a race to the polls. And for government and opposition communications teams alike, that...
05 May, 2017
It’s not us, it’s you.
One of the best primers on the craft of copywriting is the book of the same name by Alistair Crompton. A classic by virtue of its age as much as its...
23 August, 2016
September – Name that film competition
To win a lovely jublie bottle of bubly just name that film. Please send you answers to mark@dgrmarcomms.com, the last day you can enter is 30/09/16. The small print This competition is open...
06 July, 2016
Product manufacturers are the best friends you didn’t know you had
First published in Builders' Merchant Journal August 2016 Mark Gill, director of construction marketing agency DGR Marcomms, explains why building product manufacturers’ sales teams offer so much more than new products. We’re bombarded with marketing messages...
05 July, 2016
Catching customers that slip through the net
First published in Builders’ Merchant News Blog, 08 June 2016. Trigger emails and remarketing have two things in common: they work by cajoling your potential customer into action and they're an extremely...
15 June, 2016
A question of sales and marketing
By John Smart, Head of Copy When I moved from my first job at the self styled ‘Biggest agency in the country’ to a smaller shop down the road, my new...
23 May, 2016
Don’t tell me. Show me.
First published in Builders’ Merchant News Blog, June 2016. By John Smart, Head of Copy When I was a fresh young copywriter at my very first advertising agency, I was...
18 May, 2016
Crafting new literature for Imperial handmade bricks
When Imperial Brick wanted to showcase its range of handmade bricks and natural landscaping products, they approached us for a brochure upgrade. A three year old catalogue which crammed over 70 products...
15 April, 2016
From a great set of designers. clever
19 December, 2014
Loved this
24 June, 2014
You can feel the speed, lovely illy
24 June, 2014
Those clever creative types
24 June, 2014
The GREAT Herb Lubalin
29 May, 2014
Such fluidity, lovely
18 March, 2014
Clever
18 March, 2014
Producing a prospectus doesn’t always mean printing one.
Apps, mobile web and digital publishing offer huge possibilities for education marketing. First, they're the 'default' media for school and college age learners. Anyone applying or looking for further information right now...
03 February, 2014