Blogging is the gift that keeps on giving for marketers. A way to bypass traditional channels, control the narrative and build strong, direct relationships with customers. Or it is if you...
Why the job of copywriting is a lot more complex than it might seem Every copywriter has that dinner party conversation. The one where you’re asked if ‘copyrighting’ involves working...
The rules for SEO are changing all the time. Here’s how to stay ahead of them Search Engine Optimisation. To the uninitiated, it can seem like and endless game of...
The text book advice on copy is to keep it ‘short, simple and to the point’. But there are still plenty of examples of overwritten, over complex marketing around. To be...
Writing tools aren’t always the best judges of copy The rise of the online writing tool has brought AI galloping to the rescue of anyone who feels less than certain about...
In this article on copywriting for advertising, we look at tried and trusted methods for attracting the reader's attention. And for persuading them to try, buy or find out more...
Read how 5 easy copywriting techniques can make your marketing more effective DGR Ink is our new content and copywriting review containing 5 easy to follow guides for more effective business...
By John Smart, Head of Copy Police looking younger? Music not as good as in my day? TV actors mumbling their lines so I have to turn the volume up to...
Friday evening, right out of the blue, I came across a strapline that packed an unexpected emotional punch. It was for a blockbuster new movie, released this summer, about Dunkirk. Directed by...
For the third time in as many years, a Prime Minister has fired the starting gun on a race to the polls. And for government and opposition communications teams alike, that...
One of the best primers on the craft of copywriting is the book of the same name by Alistair Crompton. A classic by virtue of its age as much as its...
To win a lovely jublie bottle of bubly just name that film. Please send you answers to mark@dgrmarcomms.com, the last day you can enter is 30/09/16. The small print This competition is open...
First published in Builders' Merchant Journal August 2016 Mark Gill, director of construction marketing agency DGR Marcomms, explains why building product manufacturers’ sales teams offer so much more than new products. We’re bombarded with marketing messages...
First published in Builders’ Merchant News Blog, 08 June 2016. Trigger emails and remarketing have two things in common: they work by cajoling your potential customer into action and they're an extremely...
By John Smart, Head of Copy When I moved from my first job at the self styled ‘Biggest agency in the country’ to a smaller shop down the road, my new...
First published in Builders’ Merchant News Blog, June 2016. By John Smart, Head of Copy When I was a fresh young copywriter at my very first advertising agency, I was...
When Imperial Brick wanted to showcase its range of handmade bricks and natural landscaping products, they approached us for a brochure upgrade. A three year old catalogue which crammed over 70 products...
