We were in at the very beginning with Kingspan Environmental’s next generation hot water cylinder. An extension to their successful Tribune range that offered outstanding levels of performance and energy efficiency.
Given the job of naming and branding the new product, we came up with the ‘Xe’. Not only did it follow previous naming conventions. It also allowed us to create a clever logo built around the lambda symbol, denoting the miserly heat loss that was the result of a whole range of technical improvements.
Next, we designed a launch brochure for Kingspan’s Sales Teams to use when they approached the key audience of housebuilders and independent plumbing contractors.
With so many innovations to be shown and explained, we opted to use 3D cutaway imagery throughout.
Working closely with technical design teams and using their CAD files, we created high resolution 3D renders from scratch, applying all textures and tones. The final images were used in print, advertising and even at exhibitions and conferences on large scale banners and backdrops.
A hi-tech approach to hi-tech product that drew plaudits from customers and the Kingspan sales team alike.