Kingspan BioFicient Campaign

Category
Advertising, Digital Comms, Feature Home, Home, Kingspan
About This Project

PUPPIES AND BEARS ARE FINE FOR SELLING TOILET PAPER. BUT IT TAKES A NEW LEVEL OF ‘Aah …’ FACTOR TO CARRY OFF A CAMPAIGN FOR AN OFF MAINS SEWAGE DIGESTER.

Kingspan Klargester’s new BioFicient digester is the lightest on the market. One of the most environmentally friendly, too. So easier for self builders to install. And easier on Mother Earth.

We developed a cast of busy birds using hi-definition, 3D computer generated imagery and set them free in the homebuilder press across Ireland, the UK and France.

A simple, benefit-based campaign that rose above the background noise – and smell.

Media

Press advertising – Homebuilders are voracious gatherers of information from magazines and websites. The presence of the leading brand in one of the leading publications goes a long way towards conferring credibility on a new product.

Digital display – Digital banners on Klargester’s own site and on related homebuilder websites reinforced the ‘light work’ message using the same, highly distinctive imagery.