Graham & Brown TV Commercial

Category
Advertising, Client, Film, Graham & Brown, Home
About This Project


ALTOGETHER, NOW: ‘WHAT GOES UP…”

WHEN YOUR BRAND CARRIES SUCH STRONG ASSOCIATIONS WITH CAMPAIGNS OF DAYS GONE BY, HOW DO YOU BRING IT UP TO DATE FOR TODAY’S GENERATION OF SAVVY HOME IMPROVERS?

For Graham & Brown’s new Superfresco EASY range – the innovative ‘paste the wall’ version of their long standing Superfresco brand – the answer lay in a suite of integrated communications drawing together TV and lifestyle magazine advertising, point of sale information films, a dedicated website and an iPhone app.

It was wallpaper alright. But never part of the wallpaper.

MEDIA

TV advertising – A combination of brand reinforcement and product demonstration delivered in a compelling, memorable way Home interest press – Product focused, style led advertising in leading titles

Digital – Dedicated Superfresco ecommerce site

Film – Point of sale film underlining ease of use and wide choice of wallpaper designs

Mobile – Purpose designed app offering design tips and ‘try before you buy’ overlays of wallpaper on photographs of users’ own homes