Opinion Piece

It’s not us, it’s you.

One of the best primers on the craft of copywriting is the book of the same name by Alistair Crompton. A classic by virtue of its age as much as its...

Product manufacturers are the best friends you didn’t know you had

First published in Builders' Merchant Journal August 2016 Mark Gill, director of construction marketing agency DGR Marcomms, explains why building product manufacturers’ sales teams offer so much more than new products. We’re bombarded with marketing messages...

Catching customers that slip through the net

First published in Builders’ Merchant News Blog,  08 June 2016. Trigger emails and remarketing have two things in common: they work by cajoling your potential customer into action and they're an extremely...

A question of sales and marketing

By John Smart, Head of Copy When I moved from my first job at the self styled ‘Biggest agency in the country’ to a smaller shop down the road, my new...

Don’t tell me. Show me.

First published in Builders’ Merchant News Blog, June 2016.   By John Smart, Head of Copy When I was a fresh young copywriter at my very first advertising agency, I was...